I attended a Google event today about creativity and science, marketing, brand integration and the future of connected computer technology.
What’s more I was one of the speakers. Yeah baby. I’m rocking that cutting edge thinking, in a manner that is mildly reminiscent of a village vicar having a go at using a ‘search engine.’
After the event a very kind Googler allowed me to have a go with her Google Glass.
I have to wear glasses, I’ve only had to for the last few years but I am of the unfortunate generation who used early computer screens that were specifically designed to totally mash up your eyesight.
However, without my glasses I was able to see the tiny screen over my right eye in startling clarity.
I was in a noisy room full of people and said in my normal speaking voice ‘Okay Glass, take a picture’ and it did so immediately, I mean instantly, I would guess it takes the picture when the back of your tongue is on the ‘C’ sound of the word picture.
I sent a text message, again just by speaking it, I did end the message by saying ‘fuck me!’ not as in a request you understand, more in amazement.
Interestingly the system didn’t include that expletive in the message.
I then asked for directions (to Buckingham Palace) from my location on Piccadilly and that was truly impressive.
A kind of 3D rendition of the route instantly appeared just above my field of vision. If you were walking around a strange city, this would be of incredible benefit.
Now, Google would be the first to say that Google Glass is a first generation product.
Yes, it looks a bit weird, it’s still quite chunky although as a regular specs wearer I didn’t notice any excess weight, the screen is surprisingly non intrusive, I didn’t find it hard to look at someone I was talking to and then glance up at the screen.
I think you’d adapt to tolerable levels of use quite rapidly.
As for the issues this kind of technology brings up, well, plenty of people have come up with millions of negative reactions instantly without ever having seen or tried them.
In many ways, it’s a new, disruptive technology generating a similar knee jerk negative reaction that electric cars have done in the past.
The easiest response is ‘you wouldn’t see me dead in one of those poxy electric cars.’
In just the same way I’ve heard plenty of ‘you will never see me collecting data for Google wearing naff looking Robo-specs.’
Well, in my walk through London today I’ve seen 5 Nissan Leaf’s and 3 Renault Zoe’s in the wild, highest random count ever. Okay, so I saw 350 Range Rovers doing 20 mpg and paying the congestion charge without a second thought, but still…..