It’s not surprising there is some confusion about Carpool, where it is, when it’s on, if it’s on, what it’s on, even why it’s on.
This is partly due to the way it came about, and partly because of the complex relationship between traditional broadcasting (what I called proper telly) and internet distribution. We are all using nascent technologies which are evolving and changing all the time, keeping track of one podcast is not that easy.
Unless you use iTunes of course then it’s very easy, but there are clearly a lot of people who don’t like using it and that’s fair enough.
Back in January 2009 I started putting them out exclusively on iTunes because I use that system, I understood it and the thinking was it was a premier media distribution tool.
More importantly, there was no time restriction, the podcast could be as long as you wanted.
Unlike YouTube which at the time had a 10 minute limit. If you had a directors account (which I now do) no such restrictions applied and I wanted carpool to be longer than 10 minutes.
So iTunes it was and it worked. After 18 months the series had been downloaded close to 3 million times. I had managed to post a weekly episode for 18 months entirely on my own, believe me, that took some work. I loved it but it was exhausting keeping the flow going.
In early 2010 I got a directors account on YouTube and started putting them up there too. I now wish I had been able to do that from the start as I now put big hefty HD versions of the show on YouTube and more people are slowly finding it and using that.
Then in the summer of 2010 we started to record the TV versions for Dave, I knew I couldn’t keep up the regular weekly releases so I had to let it stop.
The most important lesson I have learned about online media is making sure you have a new show every week. It makes a huge difference. The word spreads quickly, people subscribe to the feed either through iTunes or an RSS feed and the numbers of downloads each week constantly increases.
Now my plan is to mix and match, some full length episodes from the Dave series, some newly recorded episodes, or ‘old school’ carpool.
New shows are released every Friday.
Here are some of the people coming up, not in any order
Bob Burnquist (skate board champion, amazing bloke)
Kevin McCloud (the Grand Designs man)
Here are the ways you can see carpool online.
The iTunes version
The YouTube Version